“For there is nothing either good or bad but thinking make it so”
About me
I’m a Professional Coach specialized in career and transition, based in Switzerland, with nearly 30 years of experience crafting regulatory strategies and developing people.
I originally trained as a plant molecular biologist, though, in truth, my main takeaway from that degree was a lasting love for sunflowers. After graduating, I chose a role in regulatory affairs without knowing much about it. I simply followed my intuition. It felt right, and it was!
For nearly three decades, I led projects and teams in demanding corporate environments. My career took me from Pharma to Biotech to MedTech, and geographically from Israel to the UK, and finally to Switzerland, which I’ve called home since 2005.
In 2023, I decided to trust my intuition once again. I earned my ICF accreditation and launched my coaching practice.
Curious about what drives growth and personal development, especially during transitions, I’ve always been drawn to meaningful conversations. The kind that helps people find clarity, confidence, and the courage to be themselves.
Today, I work with curious, open-minded academics and professionals navigating career and life crossroads. I help them understand and articulate what they truly want, using both logic and intuition. The result is greater self-understanding and the confidence to build a happier, and more authentic professional and personal life.
Outside of coaching, I cherish family time with my husband and our three grown-up daughters. I love reading thrillers and will happily seize any excuse to hike, travel, or dog-sit someone else’s dog.
My husband and our three wonderful daughters are my sunshine!
It’s no coincidence that the sunflower is my favorite plant and features in the logo and throughout the website.
This vibrant flower perfectly represents the warmth, energy, and resilience I aim to bring into everything I do.
But enough about me, let’s talk about you!
When we work together, it’s all about your career journey, your transition, and what truly matters to you at this stage of your professional life.
I believe in honest, down-to-earth career coaching that is both warm and practical. My goal is to create a space where you feel genuinely seen, heard, and supported, so you can gain clarity, strengthen your self-awareness, and make career decisions that align with who you are and where you want to go. I occasionally use Tarot imagery to support intuitive reflection.
Whether you’re navigating a career change, facing a professional transition, overcoming self-doubt, or simply looking for more meaning and direction in your work, I’m here to walk that path with you.